In 2005, destiny awaited Flavia Madeira in an unassuming accessory shop in Greece. A native of São Paulo, had never imagined that she would become a jewelry designer, but at that moment, she had an epiphany: all of those uniquely crafted pieces, made from materials that bore no resemblance to the precious stones set in necklaces and crowns, had deconstructed a preconceived idea of what jewelry could be.
Upon returning to Brazil, inspiration struck: she borrowed her sister's tools and began creating. Flavia enjoyed it so deeply that she decided to take a course in goldsmithing. With a restless spirit and energetic nature, she was surprised by her ability to spend hours dedicated to her craft.
The incandescence of metal and its transformative power captivated Flavia’s attention and imagination, and thus, the Greek oracle finally came full circle: she went on to study jewelry design at IED – Instituto Europeo di Design, graduating in 2009.
In 2013, she opened her eponymous studio – and since then, she blends technology with the ancient technique of lost-wax casting and an artisanal finishing process to create pieces that defy convention.
'There is no waste in this world; every material has its own unique characteristic, beauty, and is always transforming.
The purpose one gives to these materials is what determines their symbolic value.
Various screws, watch gears, coins from Brazil's economically desolate past, rubber, wood, steel, porcelain, fabric, glass beads and brass... These are just some of the materials that have become jewelry in her hands. Flavia often says - and proves with her creations
- that the value of a material depends on each person's perspective.
Her extroverted personality shines through her numerous collaborations with other artists. Not coincidentally, the "gear" has become a significant symbol of her brand, reinforcing the belief that things become more interesting whenever there is an exchange of experiences and ideas.
Her creative process is marked by good humor, a lighthearted view of life, and above all, the ability to imagine the unpredictable and transform it into unexpected beauty.
This is why admiring a piece designed by Flavia Madeira is, even if unknowingly, getting closer to the artist.
It is feeling like an artist yourself by adding your personal touch to the pieces from the Pregador Collection - for its pieces reach their full potential when worn and reinterpreted; It is remembering that life, like the Fire Escape earrings, is made of ups and downs.
It is marveling at the harmony of the Coral Necklace, which the artist sees as a gift from nature; It is clinging to the buoys of the Salva-Vidas (Life Guards) collection in moments of uncertainty; It is carrying the desire for renewal on one's finger, symbolized by the Beetle Ring; It is the sharp and yet comforting joy, nestled on the pinky finger like a cup of Cafézinho; It is diving headfirst into the cyan blue of the Piscina de Estrada earrings and ring, which carry the promise of a happy summer day, or as Flavia described in a poem: "like a blue roadside pool, empty and vertical, dreams of water, joy, and the horizontal."
We developed this channel to showcase our precious creations and share what we have learned.
Grateful to the precious "gears" that have helped this project blossom:
Beth, Zé Luiz, Luiza, Ana, Andreia, Fernanda, Ricardo, Carlos, Cristina, Margareth, João, Catharina, Baby Pacheco Jordão, Miki Hayashi, Luciana Frangioni, Heloisa Tessler, Luiza Bernardes, Pedro Pagliari, Pedro Silva, Luciana Queiroz, Marilia Teixeira, Guilherme Nabhan, Barbara Besouchet, Louise Freshel, Lane Marinho, Marcelo Trapp, Jazzie, Sarah Caseiro, Roberta Schioppa, Renata Har, Renato Rios, Paulo Lobo, Ellen Kanamori, Elo Martins, Paula Tinoco, Roderico, Keila Alaver, Keity Alaver, David Pollak, Clara Lima, Cassia Tabatini, Shower, Ana Arietti, Antonella Mattana, Tuca, Mariana Ariga, Ritinha, Michael Striemer, Daniel Ponso, Cris Biato, Amira, Puri, Jó, Alê, Derio, Cristina, Mayara, Magê, Guilherme Brasileiro, Gabriela Song, Fabio Iguelka, Lilly Sarti, Renata Sarti, Solange Carvalho, Mada, Adriano Gomes, Christopher Alexander, Lazédio, Gabriella Paschoal, Catha, Catrina K, Tutu Ferraz, Noriah, Paola de Orleans, Felipe Hess, Pia, Sr. Ubaldo, Livia B, Thais Borges, Renata Scheffer, Igi Ayedun, Sr. Carlinhos, Josemar, Lucas Nascimento, Milovan Farronato, Layla Motta, Gabriela Abuleac, Claudia Borges, Ana Pigosso, Yehudi, Renata Bastos, Marcia Palmer, Leli Berquó, Maria Rocha, Paulinha, Renata Castro, Xando, Isabella Kalaijian, Roberta Ferraro, Carolina e Manuela Coltro, Jacque Faus, Mariana Amorin, Gabriel Amaral, Ari, Marcão, Sophie Secaf, Kika, Fezinha, Bella, Gilmar, Jeane, Gerson de Oliveira, Monike Garcia, Marina Oriente, Tom Capobianco, Germano Dushá, Frederico D, Leopoldo Caseiro, João Fabra, Réa, Sr. Dalton, Marilia Nogueira, Diogo Pimentel, Suely, Cacau, Manu, Chris Thompson, Cris, Isa Gentil, Aluf, Julia G, Moti Lebovich...